Making an informed decision when judging creative.
On several occasions my clients have asked me to make recommendations to their junior teams on how to best judge the work I’m about to share with them. Many times the conversation about the work can quickly get diverted into a granular discussion about color preference, imagery or personal bias. Below is a quick Creative Review checklist that has served both junior and senior clients well...
Here’s a mini bio video that should provide a bit of background about me.
How Brand Logos Really Look Like To Consumers… →
An interesting look at how we view Brands.
How Luxury Brands Can Prepare for Affluent... →
Duke Greenhill is the founder and CEO of Greenhill+Partners, the premiere agency for bespoke luxury brand marketing. Duke is also available as an independent consultant and speaker at Duke@Greenhill-Partners.com. Echo Boomers. Generation Y. Millennials. No matter what you call them, shoppers …
I was always a colorist, I’ve always had a phenomenal love of color… I mean, I...